Editorial Direction and Content Strategy
Melbourne boutique law firm needed help with their marketing to attract new clients, legal talent and increase their profile in a competitive industry. A thoroughly enjoyable and ongoing assignment that so far has included a lot of writing — particularly B2B articles, press releases, social media (LinkedIn, Twitter) —as well as graphic design (brochures, promotional material), website development and editorial direction to establish a look, style and maintain cohesive communications.
Create vision, voice, and lead execution of visual and written communications across all channels and mediums.
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