Madonna Deverson

Research | Trends | Insights | Ideas

Madonna is a respected news researcher, strategist and writer. She has worked for famous advertising agencies and infamous media outlets, holding senior and head of department positions at The New York Times, Fox News, Ogilvy & Mather, Deutsch, and Leo Burnett. A quintessential globetrotter, her world-class approach to consumer research and account planning took her from Melbourne to London, New York, Los Angeles and back again. She is a strategic thinker with a strong creative bent and unbeatable experience working on agenda-setting, newsworthy ideas.

Australian by birth, she spent ten years in the strategy departments of some of London’s top advertising agencies, including six years as Head of Information for the Leo Burnett Group. In 2007, she moved to New York and began working in investigative news research at Fox News and The New York Times. She covered the Obama elections, the collapse of the global financial system, and breaking news like the death of Michael Jackson, Captain Sully’s ‘Miracle on the Hudson’, and the Spitzer sex scandal story that won a Pulitzer Prize for The New York Times.

Persuaded by Ogilvy to return to Adland in 2011, she headed up Information & Intelligence globally for the Ogilvy group from New York before being headhunted four years later to raise the bar for strategy as Head of Brand Intelligence at Deutsch in LA. Now back in Australia, she is bringing her renowned finger on the pulse, business savvy, and intellectual curiosity to the table as a consultant brand strategist, researcher and content writer.

Madonna graduated from the University of Melbourne with a Bachelor of Arts (English). She was the Adjunct Professor of Brand Experience at City College of New York (CCNY), a Major Leader Judge for the Advertising Research Foundation (ARF) Awards, and is on the Media Entertainment & Arts Alliance’s (MEAA) National Freelance Committee. She is the proud owner of a dachshund named Elvis —star of a national Pizza Hut campaign and, she also just happens to be followed by Barack Obama on Twitter.


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