About

Madonna Deverson

Research | Trends | Insights | Ideas

Madonna is a respected researcher, strategist and writer – who just happens to own a dachshund named Elvis, star of a national Pizza Hut campaign.

She has worked for famous advertising agencies and infamous media outlets, holding senior and head of department positions at The New York Times, Fox News, Ogilvy & Mather Worldwide, Deutsch LA and Leo Burnett London.

The quintessential globetrotter, Madonna’s world-class approach to research and account planning took her from Melbourne to London, New York, Los Angeles and back again.

Australian by birth, she spent ten years in the strategy departments of some of London’s top advertising agencies, including six years as Head of Information for the Leo Burnett Group. In 2007, she moved to New York and began working in investigative news research at Fox News and The New York Times. She covered the Obama election, the collapse of the global financial system and worked on breaking news like the death of Michael Jackson, Captain Sully’s ‘Miracle on the Hudson’ and the Spitzer sex scandal. Persuaded to return to Adland in 2011, she headed up Information & Intelligence globally for Ogilvy in New York before being headhunted four years later to raise the bar for strategy as Head of Brand Intelligence at Deutsch in LA.

Throughout her career, she has worked on top brands including Amex, Disney, McDonald’s, Coca Cola, IHG, Kellogg, P&G, Unilever, NAB, Optus, Volkswagen and more.

Madonna attended the University of Melbourne and was an Adjunct Professor of Brand Experience in the Branding + Integrated Communications graduate program at The City College of New York.

She is proud to be followed by Barack Obama on Twitter and blocked by Madonna on Instagram.

Now Madonna is bringing her renowned finger on the pulse, business savvy, and intellectual curiosity to the table as a consultant strategist, researcher and content writer with CONTXTURE. She collaborates with clients around the world.