Brand Strategy

Trends, culture & consumers

Deep dive into topic, client or industry.

Idea generation, thought starters to get smart, quick.

Analysis of cultural, social, economic, demographic trends.

Collaborate with planners and account teams on project-specific questions.

Deliver consumer & business insights (or cultural tensions) to inform strategic development, creative briefs, and client presentations.


Examples

PUSH Collective

Brand consultancy: Research & insight development, market intelligence, consumer trend research, best practice literature reviews to inform brand strategy workshops, new business pitches, keynote presentations, and thought leadership across banking, energy, financial services.

Marmalade Melbourne

Strategy & planning for B2B telco pitch: research, insights, creative brief, strategy presentation

Place Brand Agency

Demonstrating Effectiveness
Results matter otherwise, what’s the point?

The Contenders

Multiple Sclerosis Limited Brand Refresh The client’s (MSL) brand image and narrative were outdated. The project involved bringing their new business strategy to life with a fresh brand positioning, brand…