My career history and resume are below, along with a current freelance project list. Please get in touch if you think we could work well together.


Accustomed to deadline-driven environments, I can quickly find fresh angles that bring stories – or marketing campaigns – to life. I have significant experience working in media and communications and a reputation for delivering ‘best in the business’ strategic intelligence. The bulk of my career has been in the advertising industry but working in journalism gave me a quick metabolism for the daily news cycle and consistent awareness of newsworthy ideas.

I’m naturally curious – it helps me to have a deep knowledge of current affairs, culture, and social trends.

I’m passionate about brands and how they operate in context – outside conference rooms and quarterly sales meetings. Always intrigued yet sceptical about shiny new things, I can tell a fad from a trend, an observation from an insight. I am a forensic investigator who enjoys turning information overwhelm into actionable intelligence. I’m adept at getting to the heart of a problem and suggesting solutions. I’m quite good at fixing things too.

Who have I worked for?




The best I’ve met in her field. Instrumental in driving change, a leader in making intelligence and research an experience that nurtures thinking and publishing.

Jeffrey Bowman, CEO Founder & author, REFRAME

She ‘gets’ people, she ‘gets’ the consumer. It’s as if she has this extra-sensory hotline into their minds; an x-ray of their fears, hopes and dreams. Sir Dominick Lynch-Robinson

Sir Dominick Lynch Robinson, Global Creative Director, JWT & Author