Professional Profile
- More than 20 years of global experience working in advertising and news media
- Managed people and million-dollar budgets in creative, deadline-driven environments
- Originally from Australia, can legally reside and work in the USA and UK
Throughout my advertising career, I have worked on top brands such as AmEx, BP, McDonald’s, Coca-Cola, British Airways, P&G, Unilever, IBM, Disney, Kellogg, Tiffany’s, National Australia Bank, and on pitches for many more.
As a strategy and marketing consultant, I have scoped market research, crafted copy and developed brand and content strategies for agency clients, design agencies, brand consultancies, non-profits, small businesses, real estate agents, law firms, fashion designers, and industry leaders. As a news researcher and assignment desk manager, I have covered elections, terrorism, celebrity funerals, and natural disasters.
I worked in Australia until I was able to return to the USA in 2022. I am working on projects for clients based in Melbourne, LA, New York, Italy, and London as a freelance consultant until I find the right full-time opportunity.
Please get in touch if you think we could work well together on a full-time, freelance or consultancy basis.
Expertise
News
The bulk of my career has been in the advertising industry but working in journalism gave me a quick metabolism for the daily news cycle and an appetite for newsworthy ideas.
Research
I’m naturally curious with a deep knowledge of current affairs, and cultural and social trends. I turn information overwhelm into actionable insights. I can immerse myself in a complex topic, get to the heart of it, and quickly develop solutions to business problems.
Brands
I’m passionate about brands and how they operate in context —outside conference rooms and quarterly sales meetings. I collaborate with agency teams on pitches and brainstorms.
Writing
I produce corporate blogs, websites, social media posts, PR campaigns, speeches, and presentations. I’m also a copywriter and work on personal branding for senior executives, including bios, newsletters, articles, and thought leadership material for industry gurus.
Employment history
Consultant, CONTXTURE
2016 – present
I provide freelance creative and strategic support to small businesses, brand consultancies, advertising agencies, and their clients.
Head of Brand Intelligence, Deutsch
2015 – 2016
Strategic support and research for new business and clients including Pizza Hut, Sprint, Volkswagen, and Taco Bell.
Head of Intelligence Group, Ogilvy
2011 – 2015
Set up a heavily used strategic intelligence department to support all disciplines, including advertising, direct marketing, digital media, shopper marketing, public relations, and healthcare.
Adjunct Professor (Brand Experience) City College of NY
2014 – 2015
Taught theory and methods for creating effective ‘on-brand’ immersive, tactical executions.
News Researcher, New York Times
2008 – 2009
Supported newsroom staff with investigative research and fact-checking.
Assignment Manager, Fox News Research
2007 – 2011
Primary liaison between producers, newsroom, corporate, and research team. Delivered content that added context to news reporting. Managed 23 news researchers, handling 1,200 requests a week, on a 24/7 schedule.
Head of Information, Leo Burnett Group
2000 – 2007
Provided best practice business intelligence and research leadership across the business. Created proactive research services, and sourced digital resources to encourage the flow of ideas within the group.