My career history and resume are below. Please get in touch if you think we could work well together.


The bulk of my career has been in the advertising industry but working in journalism gave me a quick metabolism for the daily news cycle and an appetite for newsworthy ideas. Accustomed to deadline-driven environments, I can quickly find fresh angles that bring stories – or marketing campaigns – to life.

I’m naturally curious – it helps me to have a deep knowledge of current affairs, culture, and social trends.

I’m passionate about brands and how they operate in context – outside conference rooms and quarterly sales meetings. Always intrigued yet sceptical about shiny new things, I can tell a fad from a trend, an observation from an insight. I am a forensic investigator who enjoys turning information overwhelm into actionable intelligence. I can immerse myself in a complex topic, get to the heart of it, and emerge with simple solutions. I’m quite good at fixing things too.

Who have I worked for?




She ‘gets’ people, she ‘gets’ the consumer. It’s as if she has this extra-sensory hotline into their minds; an x-ray of their fears, hopes and dreams. Sir Dominick Lynch-Robinson

Sir Dominick Lynch Robinson, Global Creative Director, JWT & Author

The best I’ve met in her field. Instrumental in driving change, a leader in making intelligence and research an experience that nurtures thinking and publishing.

Jeffrey Bowman, CEO Founder & author, REFRAME