Creative thinking for strategic minds

I collaborate with agency teams and their clients, providing project-specific research, content and strategic marketing services.

As a content strategist, I produce corporate blogs, websites, social media campaigns, and presentations. I’m also a copywriter and work on personal branding for senior executives, bios, newsletters, articles, and thought leadership material for industry gurus. I write creative briefs, pitch decks, and provide killer facts or ‘cultural tensions’ for brand workshops.

I’ve been fortunate to work on some fantastic assignments and collaborate with a range of cross-discipline specialists.


Creative and strategic support services

Madonna thinks. Creatively, wisely, differently.

Sir Dominick Lynch-Robinson

Idea generation, brainstorming, workshops

Case studies, articles, opinion pieces and presentations

Design concepts, copywriting and content strategies for social media

Start-smart research, actionable insights and a safe pair of hands at pitch time

Content writing about brands, business, culture and consumers

Insightful information for client workshops

Strategic intelligence, brand planning and inspiration for creatives


Writing whitepaper on the effectiveness of place branding

Ghostwriting an entrepreneur’s blog

Creative brief and strategy deck for B2B pitch – we won

Translated label copy into French for a hot sauce maker

Copywriting and editorial content for a social justice non-profit

Built online store and social media for a clothing label

Social media strategy for a boutique real estate agency

Deep dive into the cannabis industry for new business

Assessed viability of brand purpose strategy for a bank

Her work and thinking helped us put together a really successful client session

Ashley Connors, group strategy director, StrawberryFrog

Guides for CEO on internal communication and process improvement

Rebranding of inner city shopping mall

What does it look like?

A lot of my work happens behind the scenes —my focus is on helping you look good.