Bowman & Company Real Estate

The brief

To develop and implement a digital marketing strategy for Bowman & Co. that helps sell more houses and gets more listings. We needed to concentrate on clear and consistent messages that attracted interest and inspired action in a cluttered market. To create a cohesive experience that reflected the brand and company, across all effective channels and touchpoints. The campaign highlighted the Mornington Peninsula market, using the concept of “home” which reflected the needs of customers: somewhere for the kids, beach and areas to explore.

The blog

I conducted interviews with owner Robert Bowman to identify a content strategy, topics for the blog and developed his tone of voice. He sends me articles from the paper that catch his eye, and I draft some ideas in response, write it up, include statistics for context, select images and format the piece for publishing once it’s approved. I also propose a series of topics based on the latest news about the property market and draft posts. Requires research into the property market and learning to master a custom WordPress site. It’s fun, and I’ve learnt a lot of useful facts about cranes and building codes.

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