St. Patrick’s Day Showdown: Kahlua Steps Up Against Guinness
When research revealed that both British and US drinkers were bored with drinking Guinness, Kahlua saw an opportunity to tackle the market leader head-on by showing more than one black…
Project Type: content
From concept to copy
Slides for presentations, pitches, case studies for publication.
Creative concepts, copywriting, desktop publishing.
Writing, editing, design of websites, blogs and social media.
WARC Commercial Sales Team
WARC’s Managing Director asked me to present to their commercial sales team because she believed they lacked visibility into advertising agencies and how WARC clients use the database in their…
Linen Designs
Social Media and Digital Strategy Drove design concepts, photography, and copywriting to launch an online store during the pandemic. The clothing range sold out in 2 months; $25K items sold…
mdp Law
Marketing strategy, content and copywriting for boutique corporate and commercial law firm, mdp.
Place Brand Agency
Demonstrating Effectiveness
Results matter otherwise, what’s the point?
WARC
WARC’s annual Marketing Toolkit is released to clients as a long-form text in PDF reports but the sales team wanted to be able to take clients through the key points as presentations.
Sir Dominick Lynch-Robinson
Desktop publishing and editing for Kindle and paperback on Amazon. Social media, blog and website building.
Bowman & Company Real Estate
The brief: develop and implement a digital marketing strategy that helps sell more houses and gets more listings.