Social Media and Digital Strategy
Drove design concepts, photography, and copywriting to launch an online store during the pandemic. The clothing range sold out in 2 months; $25K items sold over 2 years.
Context
Designers wanted to sell a range of linen clothing but had no idea where to begin.
Actions
Researched best platform for their product, set up Etsy store, Instagram, and Facebook. Developed all photography and artwork, social media posts and promotions and copy for Etsy to express designers’ tone of voice.
Results
The clothing range sold out within 2 months. Shifted to making face masks during COVID. Sold $8K masks in year 1, and $17K in year 2.
