Killer facts in context
Research any topical, communications or consumer-related subject.
A comprehensive search of premium and public sources.
Robust evidence and statistics to beef up briefs & news reporting.
Fact-checking, people finding, perfecting the details of any story.
Examples
PUSH Collective
Brand consultancy: Research & insight development, market intelligence, consumer trend research, best practice literature reviews to inform brand strategy workshops, new business pitches, keynote presentations, and thought leadership across banking, energy, financial services.
Pitches & Presentations
LIfe’s a pitch. Agencies invest time, effort and money creating jaw-dropping work in order to impress a potential client. Coming up with new information and killer facts that nail it is one of my favourite things to do. Johnnie Walker sales increase in context infographic is a great example (thanks to the designer)
The New York Times
As a news researcher at The New York Times, I worked on breaking news (including the Spitzer sex scandal) and a story about a questionable Judo instructor.
Place Brand Agency
Demonstrating Effectiveness
Results matter otherwise, what’s the point?