Dreams do come true: my first embedded tweet.

My first embedded tweet in an article. Career highlight. Yes, I just googled myself. Yes it’s a PR piece from @westpac or their ad agency. Means nothing in real life. No huge spike in followers. I should have @jlandpartners or @aandeddb. Not my best tweetwork but can I add it to my skills under “social media”? If only my parents read the @theheraldsun #soproud

Australians lose it over bank’s new ‘Baker of Beirut’ ad. Bank commercials don’t usually leave us feeling very much — apart from boredom.
— Read on www.news.com.au/finance/small-business/viewers-lose-it-over-westpacs-emotional-baker-of-beirut-commercial/news-story/e3b4ed9a27b002eb5322e67c2382f50a