St. Patrick’s Day Showdown: Kahlua Steps Up Against Guinness
When research revealed that both British and US drinkers were bored with drinking Guinness, Kahlua saw an opportunity to tackle the market leader head-on by showing more than one black…
Project Type: brandstrategy
Trends, culture & consumers
Deep dive into topic, client or industry.
Idea generation, thought starters to get smart, quick.
Analysis of cultural, social, economic, demographic trends.
Collaborate with planners and account teams on project-specific questions.
Deliver consumer & business insights (or cultural tensions) to inform strategic development, creative briefs, and client presentations.
The Contenders
Multiple Sclerosis Ltd Brand Refresh The client’s brand image and narrative were outdated. The project involved bringing their new business strategy to life with a fresh brand positioning, brand story,…
Place Brand Agency
Demonstrating Effectiveness
Results matter otherwise, what’s the point?
Marmalade Melbourne
Strategy & planning for B2B telco pitch: research, insights, creative brief, strategy presentation
PUSH Collective
Brand consultancy: Research & insight development, market intelligence, consumer trend research, best practice literature reviews to inform brand strategy workshops, new business pitches, keynote presentations, and thought leadership across banking, energy, financial services.