By demonstrating success with proof points that have an impact, we aim to guarantee future budgets from politicians, finance departments, board or investors. Ultimately, we need information that proves the…
As a news researcher at The New York Times, I worked on breaking news (including the Spitzer sex scandal) and a story about a questionable Judo instructor.
LIfe’s a pitch. Agencies invest time, effort and money creating jaw-dropping work in order to impress a potential client. Coming up with new information and killer facts that nail it is one of my favourite things to do. Johnnie Walker sales increase in context infographic is a great example (thanks to the designer)
Brand consultancy: Research & insight development, market intelligence, consumer trend research, best practice literature reviews to inform brand strategy workshops, new business pitches, keynote presentations, and thought leadership across banking, energy, financial services.