Research brief for Wonder project on streaming apps.
Spotify’s marketing activity is effective at delivering publicity, subscriber growth, and positive earnings results for the company. Spotify can tap demographic, generational, regional, and seasonal insights through their user data.

To provide a point of view on how online retailers and consumer packaged goods (CPG) advertisers are responding to COVID-19 and if they are pulling back digital media advertising spend and marketing activities while the country is in crisis-mode.

If companies create trust between management and stakeholders, and they are seen as consistent, reliable, and transparent – it should produce positive effects, no matter the timing.

Brief Examination of the media consumption habits of 55-65 year olds in the US including social media, internet, and traditional media usage, habits and behavior. Across the media and technology…