Simone Chaffiotte, Head of Insight Group, Carat Media

I had the pleasure of working for Madonna at Ogilvy and she taught me what it means to be a great researcher. Madonna is an expert on the sources available to answer any question and embodies perseverance and tenacity. She can always be counted on to do the due diligence and leave no stone unturned; if there is an answer Madonna will find it and you can trust that answer been thoroughly checked and examined from every angle to ensure the best possible outcome. Madonna also taught me how to “bring the outside in,” to connect the data and facts to human emotion and lived experiences. Rather than only focus on the information, Madonna understands the question behind the question and is able to bring answers forward that will have a real impact on the work. Madonna brings energy and perspective to research not often found and makes the work fun in the process.