LIfe’s a pitch. Agencies invest time, effort and money creating jaw-dropping work in order to impress a potential client. Coming up with new information and killer facts that nail it is one of my favourite things to do. Johnnie Walker sales increase in context infographic is a great example (thanks to the designer)
WARC’s annual Marketing Toolkit is released to clients as a long-form text in PDF reports but the sales team wanted to be able to take clients through the key points as presentations.