Multiple Sclerosis Limited Brand Refresh The client’s (MSL) brand image and narrative were outdated. The project involved bringing their new business strategy to life with a fresh brand positioning, brand…
Strategy & planning for B2B telco pitch: research, insights, creative brief, strategy presentation
LIfe’s a pitch. Agencies invest time, effort and money creating jaw-dropping work in order to impress a potential client. Coming up with new information and killer facts that nail it is one of my favourite things to do. Johnnie Walker sales increase in context infographic is a great example (thanks to the designer)
WARC’s annual Marketing Toolkit is released to clients as a long-form text in PDF reports but the sales team wanted to be able to take clients through the key points as presentations.
Brand consultancy: Research & insight development, market intelligence, consumer trend research, best practice literature reviews to inform brand strategy workshops, new business pitches, keynote presentations, and thought leadership across banking, energy, financial services.