Strategic Marketing Consultant
I collaborate with agency teams and their clients, providing project-specific information and strategic support.
As a content strategist, I produce corporate blogs, websites, social media campaigns, and presentations. I’m also a copywriter and work on personal branding for senior executives, bios, newsletters, articles, and thought leadership material for industry gurus. I write creative briefs, pitch decks, and provide killer facts or ‘cultural tensions’ for brand workshops.
I’ve been fortunate to work on some fantastic assignments and collaborate with a range of cross-discipline specialists in my travels.
Creative and strategic support services
Madonna thinks. Creatively, wisely, differently.Sir Dominick Lynch-Robinson
Idea generation, brainstorming, workshops
Case studies, articles, opinion pieces and presentations
Design concepts, copywriting and content strategies for social media
Start-smart research, actionable insights and a safe pair of hands at pitch time
Content writing about brands, business, culture and consumers
Insightful information for client workshops
Strategic intelligence, brand planning and inspiration for creatives
Wrote a whitepaper on the effectiveness of place branding
Ghostwriting an entrepreneur’s blog
Creative brief and strategy deck for B2B pitch – we won
Translated label copy into French for a hot sauce maker
Copywriting and editorial content for a social justice non-profit
Built online store and social media for a clothing label
Social media strategy for a boutique real estate agency
Deep dive into the cannabis industry for new business RFP
Assessed viability of brand purpose strategy for a bank
Her work and thinking helped us put together a really successful client sessionAshley Connors, group strategy director, StrawberryFrog
Guides for CEO on internal communication and process improvement
Rebranding of inner city shopping mall
What does it look like?
A lot of my work happens behind the scenes —my focus is on helping you look good.