While I’ve been on tour, waiting for my dream job to sweep me off my feet, I set up CONTXTURE Consulting for my freelance work. It’s kept me busy during this chapter of my career. I’m still working on the table of contents and exploring genres. I’m not convinced the book analogy works either but you can read all about it here. I’ve been fortunate to work on some fantastic assignments and collaborate with a range of cross-discipline specialists in my travels.
contexture – noun con·tex·ture | \ kən-ˈteks-chər , ˈkän-ˌteks-, kän-ˈteks-\
1 : the act, process, or manner of weaving parts into a whole
also : a structure so formed
// a contexture of lies
// the whole contexture of Las Vegas is focused on escapism
What do I do?
Collaborate with agency teams and their clients, providing project-specific information and strategic support. Write creative briefs, pitch decks and provide killer facts or ‘cultural tensions’ for brand workshops. As a content strategist, I produce corporate blogs, websites, social media campaigns and presentations. I’m also a copywriter and work on personal branding for senior executives, bios, newsletters, articles and thought leadership material for industry gurus.
Creative and strategic support services
Madonna thinks. Creatively, wisely, differently.Sir Dominick Lynch-Robinson
Idea generation, brainstorming, workshops
Case studies, articles, opinion pieces and presentations
Design concepts, copywriting and content strategies for social media
Start-smart research, actionable insights and a safe pair of hands at pitch time
Content writing about brands, business, culture and consumers
Insightful information for client workshops
Strategic intelligence, brand planning and inspiration for creatives
Wrote a whitepaper on the effectiveness of place branding
Ghostwriting an entrepreneur’s blog
Creative brief and strategy deck for B2B pitch – we won
Translated label copy into French for a hot sauce maker
Copywriting and editorial content for a social justice non-profit
Social media strategy for a boutique real estate agency
Deep dive into the cannabis industry for new business RFP
Assessed viability of brand purpose strategy for a bank
Her work and thinking helped us put together a really successful client sessionAshley Connors, group strategy director, StrawberryFrog
Guides for CEO on internal communication and process improvement
Rebranding of inner city shopping mall
What does it look like?
A lot of my work happens behind the scenes —my focus is on helping you look good.