Creative thinking for strategic minds

Strategic Marketing Consultant

I collaborate with agency teams and their clients, providing project-specific information and strategic support.

As a content strategist, I produce corporate blogs, websites, social media campaigns, and presentations. I’m also a copywriter and work on personal branding for senior executives, bios, newsletters, articles, and thought leadership material for industry gurus. I write creative briefs, pitch decks, and provide killer facts or ‘cultural tensions’ for brand workshops.

I’ve been fortunate to work on some fantastic assignments and collaborate with a range of cross-discipline specialists in my travels.


Creative and strategic support services

Madonna thinks. Creatively, wisely, differently.

Sir Dominick Lynch-Robinson

Idea generation, brainstorming, workshops

Case studies, articles, opinion pieces and presentations

Design concepts, copywriting and content strategies for social media

Start-smart research, actionable insights and a safe pair of hands at pitch time

Content writing about brands, business, culture and consumers

Insightful information for client workshops

Strategic intelligence, brand planning and inspiration for creatives


Wrote a whitepaper on the effectiveness of place branding

Ghostwriting an entrepreneur’s blog

Creative brief and strategy deck for B2B pitch – we won

Translated label copy into French for a hot sauce maker

Copywriting and editorial content for a social justice non-profit

Built online store and social media for a clothing label

Social media strategy for a boutique real estate agency

Deep dive into the cannabis industry for new business RFP

Assessed viability of brand purpose strategy for a bank

Her work and thinking helped us put together a really successful client session

Ashley Connors, group strategy director, StrawberryFrog

Guides for CEO on internal communication and process improvement

Rebranding of inner city shopping mall

What does it look like?

A lot of my work happens behind the scenes —my focus is on helping you look good.